STARNET TEAM - LEGAVENUE-STORE.COM

La boutique www.legavenue-store.com is published by Starnet SAS.

Ltd which capital is 117 622.45 Euros and registered in the RC of Toulon : B 428 776 975

Chairman : Yannick Dumoulin Address : 273, Rue de Hyères, Espace Ugo, Parc d’activités de la Millonne - 83140 - SIX-FOURS LES PLAGES - France.

Tel. : 0033 494 980 377

Fax : 0033 494 980 375

Who is Starnet ?

Involved in the sexy fashion market since 1995, Starnet is specialized in the Import Export business of luxury lingerie items. The close collaboration maintained for more than 10 years with the manufacturers, in particular with Leg Avenue Inc. USA, allows Starnet offering its professional customers an unequalled choice, a real guarantee, and a large variety. For you, customers, it is also the insurance to enjoy best price rates, fast delivery deadlines, and an always available, welcoming and successful customer service. For you, customers, it is also the insurance to enjoy best price rates, fast delivery deadlines, and an always available, welcoming and successful customer service.

The story began in 1995 in France when Yannick and Magali Dumoulin set-up the Starnet company (which name was Starcom until 2000). Since this creation, Starnet could not stop developing new applications, avant-gardist concepts, and new business patterns, first on the Minitel and then on the Internet.

Some dates…

1995 : Starnet launching (then Starcom) with a Minitel and Audiotel activity.

1998 : E-shops creation selling lingerie to private individuals.

2001 : Starnet is number 1 in the sexy e-commerce in France.

2003 : On the heels of this success, the European n°1 in Sexy shops buys Starnet’s e-commerce websites.

2005 : Starnet becomes European importer of the Leg Avenue brand.

2005 : Launching of the website www.legavenue-france.com for professionals exclusively.

2006 : The success is such that Leg Avenue becomes essential for the biggest lingerie e-commerce sites.

2006 : Starnet makes itself secured by outsourcing its stock, its logistic chain, and its internet applications.

2007 : On-line publishing of the website www.legavenue-france.com in 5 languages.

2007 : Leg Avenue Inc. USA declares Starnet as 1st European importer.

2007 : Starnet wins the exclusivity of the Leg Avenue distribution in France, Spain and Portugal.

2009 : Starnet becomes world number 1 retailers of the Leg Avenue brand.

2010 + : The future is already alive…

Parallel to its importer activity, Starnet, which is immersed in the new technologies since its creation, has always wanted to join its product offer to innovative techniques of marketing and commercialization in order to allow its distributors to be one – or even several – length(s) ahead!

That’s what, from 2001, Starnet became one of the first European companies to invest massively in the “affiliation system” in B2C (sponsoring system allowing a partner company to get commissions on every sale made by this means). In 2003, the membership used to represent 40 % of the global turnover of the company.

As launching the Leg Avenue B2B website in 2005 Starnet developed the Drop Shipping service: a very common process used in the United States for 10 years, but totally unknown in Europe. This system allows a partner company to market our products and make them deliver straight away to their own customers (directly from the logistic platform of Starnet). In early 2010, Drop Shipping represented 20 % of the global turnover of the company.

2010 represents a decisive step in the corporate life as it is turning from a dynamic Ltd to a PLC with big ambitions :

- Capital opening of the company to an external fund - which is also a strategic partner of Starnet - in order to support the investments and the growth of the company.

- Moving in brand new offices of 600m2 including a showroom totally Leg Avenue oriented.

- 2 projects launching, almost simultaneously, prepared for one year :

LEGAVENUE-WORLD.COM, website created to boost the brand next to the general public.

LOVE DROP SHOP, Automatic Drop Shipping concept, including a « cosy » corner.

2010 is also the first time in Europe that the Leg Avenue brand produces its own Show on the “Côte d’Azur” (France) with the participation of the brand founders and all European distributors.

The future is already alive…

 

© Starnet SAS 2010